Our Team

Jennifer Shore

Jennifer Shore, MA

Executive Director

Jen joined the Focus for Health team in January 2019. Jen has spent most of her career in the field of human services, specifically working with high-risk populations and people with disabilities. Throughout the years, she has incorporated her interest in wellness and nutrition into her career. Jen has partnered with various organizations throughout the last 25 years and has written numerous cookbooks and wellness manuals geared towards people with disabilities, as well as WIC and SNAP recipients. When Jen is not working, she can be found cooking, gardening, and driving her kids to sports practices.

In addition to her work in human services, Jen is very involved with various boards and organizations in her community. Jen has degrees in Psychology from Rutgers University and Fairleigh Dickinson University.


Laura Rawlins

Director of Communications

Conveying Focus for Health’s messaging through the website and social media postings, Laura Rawlins is part of a small, dynamic team that is raising awareness and supporting organizations that impact positive changes in the areas of social determinants of health, systemic reform, racial justice, and ending child sex abuse. A life-long bleeding heart, Laura has spent her entire career in the non-profit sector. She worked in Development at various organizations, including a children’s mental health facility, a halfway house for women, and a local Habitat for Humanity affiliate. Outside of work, Laura enjoys reading, spending time with her family, and rooting for the underdog—making her predictably disappointed at most sporting events.


Danielle Mitchell

Diversity, Equity, and Inclusion Grants Administrator

Danielle has a B.A. in English from Bloomfield College and has spent most of her career in the corporate arena. She married her husband and best friend, together they raised three amazing human beings. Her favorite author is the late Toni Morrison whom she had the pleasure of meeting at a NYC writers convention in 2010. When Danielle isn’t working, she loves reading, dancing, enjoying time with family and friends. She also enjoys trying to save the world.


Kiaya Conover

Program Coordinator

Kiaya is a native of New Jersey who joined Focus for Health in January of 2020, as a program coordinator. She graduated from Rutgers University with a  B.S. in Public Health. During college she spent a majority of her spare time volunteering by tutoring children in New Brunswick. After college Kiaya worked for various non-profits that focused on Maternal Health. Outside of work Kiaya enjoys spending time with her daughter, talking to friends, and trying new restaurants.